Our Story

We Believe Every Australian Should Have the Opportunity to Own the Land

For generations, Australian farmland has been inaccessible to ordinary investors. We set out to change that — making co-ownership of premium agricultural properties simple, transparent, and rewarding.

Sunrise over Australian hills — the land we love

Founded 2018

Built From a Love of the Australian Land

James Hartley spent 25 years running cattle stations across Queensland and New South Wales. He understood — better than most — the extraordinary wealth-building potential locked inside Australian agricultural land. What frustrated him was simpler: only the very wealthy could access it.

In 2017, James partnered with Sophie Anderson, an agricultural finance specialist from Macquarie Bank who shared his frustration. Together they asked a straightforward question: why can't everyday Australians co-own a working farm the same way they own shares in a company?

The answer was that no credible, transparent platform existed to make it happen. So they built one. Aussie Prime Farms was incorporated in Brisbane in 2018 with a clear mandate — democratise access to Australian farmland investment without compromising on quality, transparency, or returns.

Today, we manage over $240 million in agricultural assets across 18 properties nationally, with more than 847 co-investors earning quarterly distributions from some of Australia's most productive farmland.

$240M+

Assets Under Management

18+

Properties Nationally

847+

Co-Investors

How Our Model Works

We've built a simple, proven structure that lets you co-own and profit from real Australian agricultural land — without any of the operational complexity.

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Co-Ownership

Multiple investors share title ownership of a single agricultural property, making premium farmland accessible from just $25,000. Your share is registered and legally protected.

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Professional Management

Our expert agronomists, farm managers and operations team handle every aspect of running the farm — from livestock and cropping to maintenance and compliance. You simply co-own.

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Transparent Returns

Quarterly cash distributions, annual reports, farm performance dashboards and on-demand investor updates keep you fully informed. No hidden fees, no surprises — ever.

The People

Meet the Team

We combine deep agricultural expertise with financial rigour and a genuine passion for Australian land. Every person on our team is invested — literally — in your success.

James Hartley

CEO & Co-Founder

Former cattle station owner with 25 years hands-on farming experience across Queensland and NSW. James brings unmatched operational credibility to every investment decision.

Dr. Rachel Nguyen

Head of Agronomy

PhD Agricultural Science from the University of Queensland. Expert in sustainable farming practices and yield optimisation, ensuring every property performs at its peak.

Tom Blackwell

Operations Manager

Former Senior Rural Services Manager at Elders Rural. 18 years managing large-scale agricultural operations across eastern Australia, from staffing to supply chains.

Sophie Anderson

Investor Relations & Co-Founder

Former agricultural finance specialist at Macquarie Bank. Passionate about democratising farmland investment, Sophie ensures every co-investor feels informed and valued.

Where We Farm

Our Properties Across Australia

From tropical Queensland beef country to the rich cropping plains of Victoria and the vast pastoral stations of Western Australia — we invest where the land is proven.

Our Properties

Ironbark Station, QLD

Beef Cattle — 12,400 hectares

Mallee Gold Farm, VIC

Cropping — 4,800 hectares

Kimberley Downs, WA

Mixed Farming — 28,000 hectares

15 more properties available

Browse our full portfolio including open, closing and funded investment opportunities.

View All Properties

Our Principles

What We Stand For

These four principles aren't aspirational marketing — they are the commitments we make to every co-investor, every farm manager, and every Australian community we work with.

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Transparency

We share the full picture — returns, risks, costs, and farm performance. No surprises, no hidden fees. Our investors always know exactly where their money is and how it is working.

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Sustainability

We invest in farms practising regenerative agriculture, improving soil health and long-term land productivity. Better farming means better returns — and a healthier planet for future generations.

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Australian Ownership

Every property we manage stays in Australian hands. We are proud to support Australian farming families and communities, keeping the economic benefits of our land where they belong.

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Proven Returns

Our track record speaks for itself — 12.4% average annual return over 6 years, with 100% of distributions paid on time. Strong performance driven by rigorous property selection and expert management.